Tourism isn’t a solo sport—it takes a full roster to win. In this episode, Vicky breaks down how cities, Main Street programs, chambers, and CVBs can finally stop playing tug-of-war and start acting like a team.You’ll hear why shared goa...

Your town looks great on paper, or at least on Instagram. But when visitors show up, the reality may not quite match the hype. That’s what we call Visitor Catfishing, the glossy marketing that promises more than your experience delivers....

“There’s nothing to do here.” If you’ve ever heard that line from a teen, a clerk, or even your own residents, you know how much it stings. In this episode of Destination Roadmapping, Vicky breaks down why people say it—and ...

Main Street grabs the spotlight; side streets earn the encore. This episode spills the tea on the Side Street Spillover Effect—that blink-and-decide moment when visitors either wander deeper or beeline for the car.&nbs...

Farmer’s markets aren’t just about fresh tomatoes and handmade soap—they’re the weekly habit that can breathe life back into a downtown. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why markets work, the ripp...

If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk.In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-...

Small towns love to say they want to “keep their young people.”But if your youth have never been invited to plan, lead, or create anything in your community… what exactly are you asking them to stick around for?In this ep...

Before you book the band or design the flyer, there are seven questions every event must answer if you want it to succeed. In this episode of Destination Roadmapping, I’m breaking down the planning gut-check that saves time, m...

Let’s get one thing straight: good intentions aren’t a strategy—and assumptions won’t bring results. In this episode, we’re busting four of the most stubborn myths that keep small-town tourism and events spinning their wheels.From the fa...