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Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Is Your Event Worth Staying Overnight For?
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Does your event actually justify a hotel stay or are you simply wishing attendees will transform a completely feasible day trip into an overnight excursion?
On this episode of Destination Roadmapping, Vicky explains exactly what compels visitors to stay overnight, including robust evening programming and Sunday activities, hotel information, and weekend itineraries that encourage guests to experience more than just your event.
If overnight hotel stays are part of your economic impact strategy, you need to motivate visitors to stay AND offer them something worth waking up for.
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