You don’t need a convention center or a six-figure budget to compete in the meetings market.You just need to know who you’re built for — and how to prove it.In Part 2 of Can Your Small Town host Conferences and Meetings? ...

Small towns can host mighty gatherings, no convention center required. In this episode of Destination Roadmapping™, Vicky shares how rural communities can attract smaller conferences, retreats, and meetings by leaning into authenticity...

Micromanagement is fear in disguise, and it’s quietly killing your community’s creativity.In this episode of Destination Roadmapping, Vicky unpacks the truth behind overcontrol: it doesn’t protect quality, it limits capacity. Yo...

Your town doesn’t have a volunteer shortage, it has a volunteer retention problem. In this episode of Destination Roadmapping, we’re cracking open one of the most painful but fixable community event issues: the rev...

If your event or visitor experience looks good on paper but falls flat in person, it might be missing the magic ingredient — sensory design.In this episode of Destination Roadmapping, Vicky Soderberg breaks down why the most unf...