Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Is Your Event Planned for Your Staff or Your Guests?
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Most small-town events are incredibly organized.
But they’re organized for the committee, not the crowd.
If your layout makes sense to the board but confuses first-timers
If vendors are placed based on history instead of flow
If guests need a volunteer just to figure out where to start
You may have designed an insider event.
In this episode, we break down:
- The difference between Planner Brain and Guest Brain
- How proximity bias quietly sabotages experience
- Why “fairness” often kills flow
- The hidden economic cost
- A simple walk-through audit you can use immediately
Because guests don’t care how hard you worked.
They care how it felt.
If you want people to stay longer, spend more, and be happy to drive two hours to come back again, this episode is your reset.
Thanks for listening!
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