Destination Roadmapping

Is Your Event Planned for Your Staff or Your Guests?

Vicky Soderberg

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0:00 | 11:41

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Most small-town events are incredibly organized.

But they’re organized for the committee, not the crowd.

If your layout makes sense to the board but confuses first-timers
 If vendors are placed based on history instead of flow
 If guests need a volunteer just to figure out where to start

You may have designed an insider event.

In this episode, we break down:

  • The difference between Planner Brain and Guest Brain
  • How proximity bias quietly sabotages experience
  • Why “fairness” often kills flow
  • The hidden economic cost
  • A simple walk-through audit you can use immediately

Because guests don’t care how hard you worked.

They care how it felt.

If you want people to stay longer, spend more, and be happy to drive two hours to come back again, this episode is your reset.

Thanks for listening!

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