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Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Latest Episodes
Is Your Event Worth Staying Overnight For?
Does your event actually justify a hotel stay or are you simply wishing attendees will transform a completely feasible day trip into an overnight excursion?On this episode of Destination Roadmapping, Vicky explains exactly what compels v...
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Who Decided This was a Visitor Experience?
In this episode of Destination Roadmapping, we’re putting a few tourism sacred cows on trial.Just because a historic site, museum, monument, or local landmark has appeared in every brochure for twenty years does not mean visitors ...
What do National Celebrations Tell Us About Ourselves?
What do the things that we celebrate say about who we are as a country? In this episode of Destination Roadmapping, Vicky explores national holidays, whether they’re days of independence, memorial days, or commemorations of service,...
