Your Website’s Real Job Is to Help People Decide Quickly

Most tourism and event websites don’t fail because they’re ugly or outdated.
They fail because they make people work too hard to decide.

In this episode of Destination Roadmapping, we’re taking a tough-love look at what your website is actually doing when visitors land on it and why “looking good” isn’t the same as working.

Visitors aren’t browsing your website.
They’re deciding — fast.

In Episode 22, you’ll learn:

• Why your website isn’t a brochure, filing cabinet, or history book
• The four decisions every visitor makes (often in under a minute)
• The Visitor Decision Framework: Belonging, Clarity, Ease, and Direction
• Where small-town and destination websites most often break the decision process
• A simple 3-minute test to see if your website is helping, or quietly losing, visitors

If your website feels packed with information but visitation, attendance, or engagement isn’t growing, this episode will help you see why.

Your website’s real job is simple: help people decide quickly.

And if it doesn’t?
They decide to go somewhere else.

Thanks for listening!

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