Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Can your Small Town host Conferences and Meetings? (Part 2)
You don’t need a convention center or a six-figure budget to compete in the meetings market.
You just need to know who you’re built for — and how to prove it.
In Part 2 of Can Your Small Town host Conferences and Meetings? Vicky digs into the next layer: how to find the right groups, partner smart, promote wisely, and turn small wins into repeat business.
Learn where to look for groups that crave authenticity over amenities, how to build credibility without spending big, and how to turn your first retreat or board meeting into marketing gold.
Because they can probably outspend you — but they can’t outshine what’s real and that’s the spark people remember.
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Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.