Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
The 5 Senses Test: How Engaging the Senses Creates Memorable Experiences
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If your event or visitor experience looks good on paper but falls flat in person, it might be missing the magic ingredient — sensory design.
In this episode of Destination Roadmapping, Vicky Soderberg breaks down why the most unforgettable experiences don’t just look great — they feel great, sound right, smell inviting, taste amazing, and touch the heart.
You’ll learn:
👀 How to match sensory cues to your event’s theme or story
👂 Why sound and scent can influence crowd flow and dwell time
👅 How taste and touch add emotional stickiness to any experience
💡 Simple upgrades that make visitors say, “This just feels different.”
When all of the senses work together, your event stops being random — and starts being remembered.
Thanks for listening!
Look for new episodes each Sunday wherever you get your podcasts, and in the meantime...
Connect with Vicky on LinkedIn