Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
The 5 Senses Test: How Engaging the Senses Creates Memorable Experiences
If your event or visitor experience looks good on paper but falls flat in person, it might be missing the magic ingredient — sensory design.
In this episode of Destination Roadmapping, Vicky Soderberg breaks down why the most unforgettable experiences don’t just look great — they feel great, sound right, smell inviting, taste amazing, and touch the heart.
You’ll learn:
👀 How to match sensory cues to your event’s theme or story
👂 Why sound and scent can influence crowd flow and dwell time
👅 How taste and touch add emotional stickiness to any experience
💡 Simple upgrades that make visitors say, “This just feels different.”
When all of the senses work together, your event stops being random — and starts being remembered.
Thanks for listening!
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Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.