Tourism is a Team Sport

Tourism isn’t a solo sport—it takes a full roster to win. In this episode, Vicky breaks down how cities, Main Street programs, chambers, and CVBs can finally stop playing tug-of-war and start acting like a team.

You’ll hear why shared goals matter more than chasing hotel nights, how to keep people in their lanes without turf wars, and why monthly huddles beat once-a-year retreats every time. Plus, she talks about calling audibles when things change and celebrating the small wins that keep momentum alive.

If your community has been running plays without a game plan, this 10-minute pep talk will show you how to rally the squad, move the ball forward, and actually score in tourism.

Thanks for listening!

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