Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Visitor Catfishing: When the Marketing is Hot but the Experience is Not
Your town looks great on paper, or at least on Instagram. But when visitors show up, the reality may not quite match the hype. That’s what we call Visitor Catfishing, the glossy marketing that promises more than your experience delivers.
In this episode of Destination Roadmapping, Vicky breaks down:
- The giveaways that your town might be catfishing visitors
- Why catfishing kills trust and repeat visits
- Real-world examples
- A no-nonsense playbook to stop catfishing and start being real
Because authenticity isn’t a downgrade—it’s your secret weapon.
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