Destination Roadmapping

A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.

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Destination Roadmapping

There's Nothing to Do Here

September 07, 2025 • Vicky Soderberg • Episode 8

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“There’s nothing to do here.”
If you’ve ever heard that line from a teen, a clerk, or even your own residents, you know how much it stings. In this episode of Destination Roadmapping, Vicky breaks down why people say it—and more importantly, what you can do about it.

You’ll hear:

The hidden reasons behind the “nothing to do here” mindset
How to reframe what’s already happening in your town
Quick wins to shift both visitor and resident perception

Small towns don’t need flashy attractions to feel alive. Sometimes it's just a matter of sharper storytelling and intentional visitor experiences. Let’s turn meh into memorable.

Thanks for listening!

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