Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
The Farmer's Market Effect on Downtown
Farmer’s markets aren’t just about fresh tomatoes and handmade soap—they’re the weekly habit that can breathe life back into a downtown. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why markets work, the ripple effects they create for businesses and tourism, and the pitfalls that can turn a great idea into a flop.
You’ll learn:
- Why consistency makes markets a powerful anchor event
- How they spark small business growth and tourism spending
- What makes a market “sticky” (and why that matters)
- Practical steps to maximize the market’s impact on your downtown
If you want a magnetic, habit-forming event that drives pride and economic activity, this episode is your roadmap.
Thanks for listening!
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Need help with determining the economic impact of your events? We've got you covered with our Event Impact 360™ program.