Bronze Plaques are Not a Tourism Strategy

If your “big” plan for showing off your town’s history is a shiny square on a stick, we need to talk.

In this episode of Destination Roadmapping, I’m sharing five ways to turn your community’s past into a living, breathing, cash-generating experience.

You’ll discover how to:

• Enhance “read-and-run” plaques with experiences visitors actually feel.
• Turn history into something people can taste, touch, and post about.
• Package the past for short attention spans—without watering it down.

Plus, real-world examples of towns that added to the bronze and built buzz. 

Plaques have their place. But if they’re your only play, you’re playing small—and your visitors are leaving early. Let’s fix that.

Thanks for listening!

Look for new episodes each Sunday wherever you get your podcasts, and in the meantime...

Follow us on Facebook & Instagram

Connect with Vicky on LinkedIn

Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.