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Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Latest Episodes
The Expectation Escalation Problem
Every successful event eventually faces the same dangerous question:“What should we add next year?”In this episode of Destination Roadmapping, Vicky dives into the Expectation Escalation Problem, when communities stop focusing on ...
What if Your Downtown isn't the Main Draw?
Some communities spend years trying to turn downtown into the star attraction while visitors are actually coming for the lake, the sports complex, the trails, the rodeo, or the hospitalIn this episode of Destination Roadmapping, Vicky So...
When Your Visitor Experience is Built Around Assumptions
Some communities are building tourism experiences for visitors they WISH they had instead of the visitors already showing up.And that disconnect creates problems fast.In this episode of Destination Roadmapping, we’re unpa...
Shade, Seating, and Snacks
What makes visitors stay longer in a community?It may not be your attractions, your branding, or your event calendar.It might be something much simpler: Shade. Seating. Snacks.In this episode of Destination Roadmapping, Vic...
The Booth Maze: Why Attendees Miss Half of Your Vendors
If your vendors are complaining about low traffic, but your event felt busy, you don’t have an attendance problem.You have a layout problem.In this episode of Destination Roadmapping, we’re digging into The Booth Maze. The ...
