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Destination Roadmapping
A 10-minute spark of inspiration with a side of tough love—helping small towns create big impact through tourism, events, and unforgettable visitor experiences.
Destination Roadmapping
Latest Episodes
Who Decided This was a Visitor Experience?
In this episode of Destination Roadmapping, we’re putting a few tourism sacred cows on trial.Just because a historic site, museum, monument, or local landmark has appeared in every brochure for twenty years does not mean visitors ...
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What do National Celebrations Tell Us About Ourselves?
What do the things that we celebrate say about who we are as a country? In this episode of Destination Roadmapping, Vicky explores national holidays, whether they’re days of independence, memorial days, or commemorations of service,...
What Hours Should We Be Open?
Choosing business hours should involve more than asking, “What works for us?”In this episode of Destination Roadmapping, Vicky looks at how shops, museums, attractions, visitor centers, and downtown businesses can choose hours based on a...
